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Lake Country Publications launches 30 West magazine

March 3, 2010

Lake Country Publications recently launched 30 West, a new magazine serving select homes in Lake Country.

A monthly, 30 West reaches 9,600 homes on the lakes and in select nearby neighborhoods, and will emphasize the people and unique places in and around Lake Country.

The controlled-circulation publication is named for the proximity of Lake Country, about 30 miles (or minutes) west of Milwaukee. It is part of the Lake Country Publications family, headed by publisher Steve Lyles.

Edited by Laura Baird, 30 West is the successor to Living on the Lake Magazine, which for five years focused primarily on the homes, gardens and lifestyle of Lake Country.

The freshly designed and conceived publication will focus on inspirational stories about the people who make up Lake Country, and feature articles about little-known places in your backyard, shopping opportunities and some ventures that are beyond the Lake Country geography but imbued with the Lake Country state of mind.

Thirty West is currently delivered to select homes, but plans are being made to allow for paid subscriptions.

Based in Hartland, Lake Country Publications and Mukwonago Publications publishes 10 newspaper editions per week under the Living banner, including the twice-weekly Lake Country Reporter and Oconomowoc Focus, and the weekly Mukwonago Chief, Sussex Sun, Kettle Moraine Index, Waukesha Now, Lake Country Sunday and Kettle Moraine Sunday. Lake Country also produces MetroParent West each month, a local edition of the longstanding Milwaukee-area parenting publication, plus the LivingLakeCoun Web site.

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Weekend Happenings

Featured this week:  

North Shore Bank-Taste of Lake Country: 5 p.m. July 29, 4 p.m. July 30, Pewaukee Beach Front, 120 W. Wisconsin Ave., Pewaukee. Headline Friday night is The Toys and Saturday night The Love Monkeys. Free.

Kids from Wisconsin: 7:30 p.m. July 29, Oconomowoc Arts Center, 641 E. Forest St., Oconomowoc. Celebrating its 48th show season with a talented group of 33 young performers representing 29 different hometowns across Wisconsin, this year’s tour theme is Sing! Free.

Wisconsin State Frog Jump Championship: 1 p.m. July 30-31, Cory Park, Downtown Dousman, Dousman. Visit  

Catelyn Picco: 11 a.m. to 1 p.m. July 31, Mama D’s Coffee, 104 W Main St., Wales. Free.

All weekend happenings